Values & Mission statement
At Signature, our values shape everything we do. They guide the way we deliver care, the way we build our communities, and the way we support residents and their families each day.
Brand values
At Signature Care Homes, everything we do is guided by a deep commitment to compassionate, person-centred care. Our values shape how we support each resident as an individual, with sensitivity, respect and genuine understanding at the heart of everyday life in our homes.
STRIVING
FOR EXCELLENCE
Always striving for improvement. Constantly challenging ourselves in the pursuit of excellence.
BEING FOCUSED AND ACCOUNTABLE
Being committed to delivering our promises and having the courage to do the right thing. Holding ourselves and others to account.
BUILDING CARING RELATIONSHIPS
Having empathy, kindness and respect in all we do. Understanding and supporting other people’s needs and choices.
BEING
POSITIVE
Having the energy to get things done. Creating a sense of happiness both in ourselves and others.
DEMONSTRATING
INTEGRITY
Having an open and honest culture. Providing a lifestyle to give real peace of mind.
A place to call home
Delivering peace of mind
Our mission statement
Signature provides luxury residential and specialist care in carefully chosen locations across London and the Home Counties. We offer elegant, five-star style accommodation alongside award-winning nursing, dementia, rehabilitation and palliative care, delivering the right level of support for each resident, for as long as they need it. These brand guidelines demonstrate how we communicate the Signature experience visually and verbally, helping to set clear expectations for our audiences and tell a consistent brand story that reflects the quality, luxury and care at the heart of Signature. They are designed for internal teams and external supplier partners, supporting anyone who creates content for Signature. This includes artwork, imagery and written copy, ensuring all materials align with our key messages and distinctive brand voice.
“My mother has been at Coombe Hill Manor for a year. She has quite severe dementia. The staff at Coombe are extremely patient and kind. My mum is always treated with dignity and sensitivity. She has a lovely room which is always clean and tidy. The food is good, and her changing dietary needs are catered for. My mum loves going to the garden which is beautifully maintained. The activities provided are wonderful, and there are also trips out. I would have no hesitation in recommending Coombe Hill Manor as an excellent care home.”
LT (Daughter of Resident)
Coombe Hill Manor
Since my sister has been in Signature she has been treated with kindness and compassion by everyone at the home. I cannot praise the staff too highly as they do their work efficiently and always with a smile. She needs a great deal of care but nothing is too much trouble. I would recommend Signature at Banstead as a top class care home.
SM (Sister of Resident)
Banstead
I cannot recommend Coombe Hill Manor more highly. The staff are so kind, patient, and caring and always available to chat about any concerns we might have. They helped us so much with the actual move, keeping us fully updated on how she was settling. All her needs are met and she is treated with dignity and respect even when her behaviour is challenging.
She is settling well and enjoying the many stimulating activities provided. My family and I could not be happier with our choice of home.